Airing of grievances - BRS style

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  • Thales

    Well-known member
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    I’m pretty active in the guitar hobby which is similar in that there’s a ton of stuff that costs an absurd amount of money, a ton of lower priced things and also a bunch of DIY options.

    the main difference I observe is that there’s a lot of niche pockets in guitar. There’s social media people & creators that specifically focus on budget options, others that focus on making strange noises … along with everything else you can think of.

    reefing seems to have an imbalance of style representation. Most of the stuff you see is full blown, name brand, decked out stuff.

    plus. I guess there’s enough $ in making guitar content to constantly keep these folks cycling through gear (1 guitar a week). that dynamic isn’t really possible in reefing… is someone really going to test a skimmer a week? How? Both financially and scientifically? Then move on to coders, then lights etc etc. you’d need deep pockets cuz affiliate links to BRS ain’t gonna cut it

    it would be helpful to come up with ideas on how to make an independent reviewer/channel/site feasible. Otherwise it’s just going to be the big ones doing it.
    The scale of the guitar hobby dwarfs reefing, the entry level cost can be way more, and it is so much easier to get a guitar and let it sit for months while not touching it. :D
    I think in reefing you see the full blown, name brand stuff on line. In person at lfs (or on smaller social platforms) you see many more practical and affordable options.
    I think the hobby is at, or near, a scale inflection point. For a long time so much was DIY out of necissity, but now you can get everything you need off the shelf. Some really inexpensively.
    I think Jake and BRS are making content because they have the facilities to set stuff up and let it run. Doing that on a one off is expensive. I think it is going to take another 10 years for more options to develop because this inflection point has momentum.
    If I were advising a new hobbyist, it would be cheap stuff all the way for their first tank. Just like guitars and tools and kiteobarding equipment - how do you know what you want when you don't really know anything?
     

    Bugeater281

    Well-known member
    Country flag
    The scale of the guitar hobby dwarfs reefing, the entry level cost can be way more, and it is so much easier to get a guitar and let it sit for months while not touching it. :D
    I think in reefing you see the full blown, name brand stuff on line. In person at lfs (or on smaller social platforms) you see many more practical and affordable options.
    I think the hobby is at, or near, a scale inflection point. For a long time so much was DIY out of necissity, but now you can get everything you need off the shelf. Some really inexpensively.
    I think Jake and BRS are making content because they have the facilities to set stuff up and let it run. Doing that on a one off is expensive. I think it is going to take another 10 years for more options to develop because this inflection point has momentum.
    If I were advising a new hobbyist, it would be cheap stuff all the way for their first tank. Just like guitars and tools and kiteobarding equipment - how do you know what you want when you don't really know anything?
    I think people misunderstood my post. That guitar forum I was talking about, isn’t about buying guitars. It’s guitar builders. A smaller niche than the reefing community. And the build thread are basically about building a guitar on the cheap, to show people that building guitars doesn’t have be stupid expensive. Yes I can buy a neck blank for 400$. And make a crazy nice neck. Or I can build one out of old pallets,

    Building guitars can come off as a hobby that requires $$$$. You NEED that 600$ bandsaw, that 400$ planer, that 400$ fret slot cutter. And that 200$ neck blank to get started. In reality you can get by with a router, a handsaw, a jigsaw and some persistence and make a nice guitar neck.

    I was saying it would be cool to see some builds like that. A lot of the experienced guys here have quite a bit nice equipment laying around, it happens when you’ve been in the hobby for a lot time. When your new to this hobby, you see a lot of tanks that you wish you could have, but those same tanks have 6000$ worth of equipment. What you don’t see is that that same reefer slowly got that equipment, to make their live more convenient. They didn’t necessarily start with that 6000$ worth of equipment. They slowly got it. I was saying it would be cool to see some of these same highly experienced guys build a basic tank with limited equipment, to show how much more important knowledge and experience is vs equipment.
     

    OZ_SPS

    Well-known member
    Location
    CA
    Country flag
    Did BRS actually go through with buying Ecotech and Innovative Marine??

    Word on the street is they are interested in WWC and SDC (a livestock wholesaler) now. :rolleyes:
    Its not clear if this is BRS buying ecotech or the VC that funded BRS is about to fund Ecotech similar to what they did with BRS.
     

    phatduckk

    Well-known member
    Location
    SF Bay Area
    Country flag
    The scale of the guitar hobby dwarfs reefing, the entry level cost can be way more, and it is so much easier to get a guitar and let it sit for months while not touching it. :D
    I think in reefing you see the full blown, name brand stuff on line. In person at lfs (or on smaller social platforms) you see many more practical and affordable options.
    I think the hobby is at, or near, a scale inflection point. For a long time so much was DIY out of necissity, but now you can get everything you need off the shelf. Some really inexpensively.
    I think Jake and BRS are making content because they have the facilities to set stuff up and let it run. Doing that on a one off is expensive. I think it is going to take another 10 years for more options to develop because this inflection point has momentum.
    If I were advising a new hobbyist, it would be cheap stuff all the way for their first tank. Just like guitars and tools and kiteobarding equipment - how do you know what you want when you don't really know anything?
    Oh I 100% agree. Reefing is way small so the monetization opportunities aren’t the same.

    and +1 I’d never recommend a beginning guitarist get pro level gear. The odds of them quitting are very high.
     

    phatduckk

    Well-known member
    Location
    SF Bay Area
    Country flag
    I think people misunderstood my post. That guitar forum I was talking about, isn’t about buying guitars. It’s guitar builders. A smaller niche than the reefing community. And the build thread are basically about building a guitar on the cheap, to show people that building guitars doesn’t have be stupid expensive. Yes I can buy a neck blank for 400$. And make a crazy nice neck. Or I can build one out of old pallets,

    Building guitars can come off as a hobby that requires $$$$. You NEED that 600$ bandsaw, that 400$ planer, that 400$ fret slot cutter. And that 200$ neck blank to get started. In reality you can get by with a router, a handsaw, a jigsaw and some persistence and make a nice guitar neck.

    I was saying it would be cool to see some builds like that. A lot of the experienced guys here have quite a bit nice equipment laying around, it happens when you’ve been in the hobby for a lot time. When your new to this hobby, you see a lot of tanks that you wish you could have, but those same tanks have 6000$ worth of equipment. What you don’t see is that that same reefer slowly got that equipment, to make their live more convenient. They didn’t necessarily start with that 6000$ worth of equipment. They slowly got it. I was saying it would be cool to see some of these same highly experienced guys build a basic tank with limited equipment, to show how much more important knowledge and experience is vs equipment.
    Which forum? I probably don’t need another guitar but this sounds amazingly fun. I’ve done numerous partscasters but I’ve never actually built one myself
     

    phatduckk

    Well-known member
    Location
    SF Bay Area
    Country flag
    Ain’t that the truth. Someone at Route 66 in San Bernardino wanted to race his 63 C10 against my 62 C20…. Thing is he didn’t even bother to look under my hood. He assumed it was stock until I fired it up and opened the headers to be obnoxious…. I said do you really think a Barbie pink truck is gonna have a stock motor?????

    photo for funView attachment 41654
    That’s a dope truck!!!
     

    Bugeater281

    Well-known member
    Country flag
    Which forum? I probably don’t need another guitar but this sounds amazingly fun. I’ve done numerous partscasters but I’ve never actually built one myself

    Here you go man. I couldnt afford my dream guitar, so I started building them. Still Havnt had time to build my dream guitar. But I’ve made a couple of them. There a lot of great info at this forum. I made these from scratch. I have maybe 120$ in the black guitar, and the flame neck, like 40$. 39407422-C1A1-4C50-8BBA-9E5FFB9B4041.pngB5C2FE44-EB32-4BD0-B95C-778D69889A22.jpeg
     

    Thales

    Well-known member
    Country flag
    I think people misunderstood my post. That guitar forum I was talking about, isn’t about buying guitars. It’s guitar builders. A smaller niche than the reefing community. And the build thread are basically about building a guitar on the cheap, to show people that building guitars doesn’t have be stupid expensive. Yes I can buy a neck blank for 400$. And make a crazy nice neck. Or I can build one out of old pallets,

    Building guitars can come off as a hobby that requires $$$$. You NEED that 600$ bandsaw, that 400$ planer, that 400$ fret slot cutter. And that 200$ neck blank to get started. In reality you can get by with a router, a handsaw, a jigsaw and some persistence and make a nice guitar neck.

    I was saying it would be cool to see some builds like that. A lot of the experienced guys here have quite a bit nice equipment laying around, it happens when you’ve been in the hobby for a lot time. When your new to this hobby, you see a lot of tanks that you wish you could have, but those same tanks have 6000$ worth of equipment. What you don’t see is that that same reefer slowly got that equipment, to make their live more convenient. They didn’t necessarily start with that 6000$ worth of equipment. They slowly got it. I was saying it would be cool to see some of these same highly experienced guys build a basic tank with limited equipment, to show how much more important knowledge and experience is vs equipment.
    What is your list of limited equipment and what size tank? :)
    I used to run a 18 gallon tank with an angler - I just did water changes from the main system.
     

    Mrpizzaface

    Well-known member
    Country flag
    I think people misunderstood my post. That guitar forum I was talking about, isn’t about buying guitars. It’s guitar builders. A smaller niche than the reefing community. And the build thread are basically about building a guitar on the cheap, to show people that building guitars doesn’t have be stupid expensive. Yes I can buy a neck blank for 400$. And make a crazy nice neck. Or I can build one out of old pallets,

    Building guitars can come off as a hobby that requires $$$$. You NEED that 600$ bandsaw, that 400$ planer, that 400$ fret slot cutter. And that 200$ neck blank to get started. In reality you can get by with a router, a handsaw, a jigsaw and some persistence and make a nice guitar neck.

    I was saying it would be cool to see some builds like that. A lot of the experienced guys here have quite a bit nice equipment laying around, it happens when you’ve been in the hobby for a lot time. When your new to this hobby, you see a lot of tanks that you wish you could have, but those same tanks have 6000$ worth of equipment. What you don’t see is that that same reefer slowly got that equipment, to make their live more convenient. They didn’t necessarily start with that 6000$ worth of equipment. They slowly got it. I was saying it would be cool to see some of these same highly experienced guys build a basic tank with limited equipment, to show how much more important knowledge and experience is vs equipment.
    I too think it would be cool to have a budget build thread area.
     

    Jessican

    Sheriff
    Location
    Fremont, CA
    Country flag
    I too think it would be cool to have a budget build thread area.
    Go nuts:
    9F886148-0A15-4107-9407-6A6A0C131BD0.jpeg


    If you want me to put a “<$x” amount on it, let me know. And if anyone thinks there should be guidelines around what a budget build is and what the post should include and writes that up, I’ll sticky it.
     

    Jposch

    Leather Lover
    QT Fish Vendor
    Location
    Minnesota
    Country flag
    My tank is a budget build. Free skimmer, $70 pump for power it. $70 for two old as hell black boxes. $20 for a new mh bulb. I run the “better” of the two black boxes plus a 175w mh.

    Free 29g tank for the sump. Jebao power heads. List goes on haha
    Can't go wrong with MH. I love my dual 150w fixture more than any leds I've tried. I do run 3200k bulbs, so definitely an acquired taste there. 😄
     

    Flippers4pups

    Fins up since 1993!
    Country flag
    I did some research today to fully educate myself with the BRS deal with Bertram and I understand much better what is going on now. This information surely applies to any other acquisition through Bertram. Some of this may have already been said or disclosed before, so if it sounds like a repeat of information, I apologize. Some of this will be purely speculation on my part but within the understanding of how these things work.

    Here's what I know:

    Bertram is a private equity firm. (private equity firms buy into or buy out completely either one of three types of companies.

    1) Mature companies that have shown stability and profitability in their years of existence, but if managed better could be more valuable in a short time.

    2) Young companies that may not be all that stable but still show promise in growth over the coming years.

    3) companies that are having difficulties in being able to stay profitable but show promise if managed right to be profitable long-term.

    Any of these three categories can be either niche industries or industry leaders in large markets.)

    When a private equity firm shows interest in buying into or buying out a company, it's typically funded within a fund that is managed by the firm and its Board of Directors and investors in the fund.

    The ownership of the company is looking to sell the company. They can do this out right without a private equity firm managing this or go through a private equity firm to do this. The reason why companies go through a private equity firm to sell their company is to have the firm help them manage and increase the value of the company before it sold. This process usually takes 3 to 5 years to mature. After which the firm will sell the company to either another private company or a firm looking to buy into that market or a corporate/holding company.

    In the case of BRS, they were actively looking to sell the company, but chose by going through a private equity firm. The firm takes over the majority of the companies value (typically 50-70% of a company's value, money and assets)
    and has control over the companies direction through its management and has a say so on how the company goes forward to increase its value. Since the private equity firm has control over the company, The owner of the company can elect to either stay on as the CEO of the company or allow total control to be taken over by the firm. In BRS's case, Ryan elected to stay on board with the company, but Bertram has total control on how they manage BRS and it's direction going forward. They can elect to retain it's original management staff or be replaced by Bertram depending on how they perform to their plans. They will manage BRS's assets and expenditures within the fund that governs their operations. Ryan could suggest a direction or a acquisition, but the final say comes from Bertram.

    The private equity firm will conduct monthly and quarterly reviews of how the company is preforming and report to the fund board of directors and its investors those reports. Trends and profitability reports on the company's direction are evaluated and compared to forecasts.

    After the 3-5 year operations by Bertram, the firm will sell the company and close the fund that provided the funds to do all this. Investors in the fund will receive their shares and any agreement of monies to be paid to the companies ownership. They most likely have a clause that gives them the ability to sell earlier if the projections fall short consistently during that time frame.
    Once sold, Ryan will cash out or has cashed out, as this was the intent from the beginning.

    If after the 3-5 year term no buyer comes forward, Bertram will have the ability to liquidate the company and its assets to fulfill the funds terms and pay its investors a reduced share. Bertram has done this in the past.

    Any acquisitions going forward may be apart of Bertram's deal with BRS or Bertram may act alone independently. We shall see.

    Now all of this may have some parts different than what i've started, but one thing is for certain Bertram has control and is what Ryan most certainly wanted to gain value to BRS when it's sold. Maximize profit from the sale of BRS for his gain.

    Anyway, if there's something i've missed or there is any information above and beyond what I've stated, please correct me.

    Any corrections will be here:

    (Corrections have been made as Ryan hasn't been the CEO of the company for a great deal of time. I stated he is CEO and was informed he's not. As of this writing, his position is "President" of BRS.)
     
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